The Rolling Stones have plunged into augmented reality.June 26, 2010
This is awesome! The Rolling Stones have plunged into augmented reality, waking up the music industry to this new way of interacting with fans. Stones fans will able to fly-post their streets, homes or offices with virtual interactive posters of the rock icons. And if that isn’t enough… this augmented reality experience is also pioneering in the field of social media by making an integrated crossover to Facebook!
Here’s how it works
The app is the first of its kind in the world and was built by Howard Ogden of Augment Reality in conjunction with Polydor Records to celebrate the success of the recently re-released Stones’ masterpiece Exile on Main St.
Using their phones, people with the app will be able to ‘stick’ virtual posters to the places they pass. Attached to the posters they can add a comment, one of 28 tracks from the double album and a short video clip of the band. Friends or passers-by with the app will be able to look through their phone screens and see all the posters left by other users within a 2km radius. They can then listen to the tracks stuck to the posters, watch the video, comment on other people’s posters and leave their own.
Exile on Your Street is also available as a website and Facebook app which will let you leave posters for your friends anywhere in the world – using a map to drop the posters and songs where you want them.
The 18 posters available come from a selection of photographs taken by Dominic Tarlé during the Stones’ stay in Nellcôte, France in the early 1970s, when they recorded Exile on Main Street. The video clip is from the DVD available with the re-released album.
As far as I am concerned this new Rolling Stones augmented reality experience has “reset the quality standard” for many AR apps. that I come across. I hope that we will see many more of these augmented reality apps. for the music industry!
First off all check out the website: http://www.exileonyourstreet.com/
To download the app you need a smartphone with the Augmented Reality browser Layar installed – available for iPhone 3GS, iPhone 4 and Google Android phones. If you have Layar on your phone then click on this [Mobile Layar link:] http://m.layar.com/open/rollingstones