Augmented Reality takes you to M.AR.S

Our good friend Sander Veenhof does it again. This incredible multi talent proves that augmented reality has no creative boundaries. After working with Sander on the first augmented reality flashmob in Amsterdam and Brazil, the virtual pianist in the IJ-kantine, the Stedelijk Museum art collection in augmented reality and the city shapes project for the e-culture fair in Dortmund he never stops to amaze us! And believe me when I tell you that we seen and done some stuff with mobile augmented reality that is unheard of.

Some time ago we sat down together with Sander when he told us about this great new idea he was working on. Launching an animated rocket to M.AR.S in augmented reality with real sound and today this creative idea has become reality.

Sander… again… mucho respect and keep em coming!

Here a quote from Sander’s website:

Augmented reality is sky rocketing! Literally. As part of the “Mars Landing” theatre show in Frascati Amsterdam, Sander Veenhof allows visitors to launch a virtual M.AR.S rocket. The Layar augmented reality browser (iPhone / Android smartphone application) is needed to view and control the rocket, but the launch can be followed without a phone too, because online-connected sound equipment in the narrow alleyway will empower the launch experience.
15 – 18 Sept 2010 / 19.30 – 20:30
Frascati theatre, Amsterdam lounge & outdoors
De Nes, Amsterdam
Check out the website of Sander Veenhof over here : http://www.sndrv.nl/m.ar.s/