The Gods have a plan for you! To announce the premiere of the latest box office hit ‘Prince of Persia The sands of time’, which will be in cinemas on the 19th of May, Walt Disney launches the worlds first augmented reality outdoor campaign. Lucky users of Android- and iPhones who are standing near one of the outdoor filmposters can play the movie trailer and play an augmented reality game by using their Layar browser. They can collect 50 Movie Minute value points as a reward for playing the game.
jlapoutre
@remcovrOOm
Welcome to the future 