Just got hold of a new digital bulletin on augmented reality with some really shocking quotes from CEO’s, strategy directors of international companies that think AR is a fad. I was just amazed to hear the managing partner digital of Leo Brunett say things like “..it is a great platform for information, other then that I personally am not pushing it and think its a bit of a crock.” Tim O’Neill, MD of Reactive thinks it will run out of steam. Simon Baker, CEO of classified Ad ventures thinks its gimmicky and not something that you would use everyday.
Luckily Wendy Hogan, VP and MD of CBS interactive can’t see how it’s a Fad and Joe Talcott, Group director of marketing – News Limited states “It will be big, it will be commercial and it will be profitable.” And hurray for Peter Williams – CEO Delloite Digital and David Burden – Group CEO Webfirm Group, for their final words in the bulletin by saying it has potential because they see commercial possibilities.
Offcourse these are all primary responses to what most mobile AR apps. currently offer. They are stand alone apps with limited imaginative experience and informational content. Time for “Welcome to the Future” to add some vision to this story. Did you for example know that augmented reality browsing is the new form of browsing for the near future? I will explain why: A.R. browsing will not just be available on a stand alone AR browser designed for just one piece of information or gimmic but integrated in the way you use your phone for browsing.
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