Augmented City: Keiichi Matsuda’s 3D augmented reality vision

August 1, 2010

If you’ve seen one of our talks about mobile augmented reality it is no surprise to you that we are huge fans of Keiichi Matsuda’s work.  And if you are an augmented reality fan you’ve probably seen Keiichi Matsuda’s Domestic Robocop film too. (if not… see below.) Now he has taken his view on Augmented reality to the next, all-immersive level. Keiichi Matsuda recently presented his latest masterpiece, Augmented City, at London’s 3D Film Festival at the Barbican. Enjoy his new film Augmented City 3D and share your thoughts with us.

Now get your 3D glasses ready and enjoy!

Click here to see the 3D film: Augmented City

Keiichi Matsuda is a freelance designer and film-maker. He began working with video during his Masters of Architecture at the Bartlett school (UCL) as a critical tool to understand, construct and represent space. Keiichi’s research examines the implications of emerging technologies for human perception and the built environment, focusing on the integration of media into everyday life. He has a multi-disciplinary approach to his work, using a mixture of video, motion graphics, interaction design, and architecture to create vibrant “hyper-real” environments where the distinctions between physical and virtual start to dissolve. Keiichi’s passion for architecture stems from its ability to connect design with philosophy, economics, technology and urbanism; combining these fields has led him to a specific interest in virtual environments and the spatial / social implications of emerging technologies.

He has presented his films and research internationally, winning awards for design, drawing and filmmaking, and graduated with distinction earlier this summer. 3D is the latest in a series of experimental techniques utilised by Keiichi to expand the territory of architectural/short film; he is also currently working with a range of technologies to further his research and freelance work in London and Tokyo.

Check out his website here: www.keiichimatsuda.com

Augmented (hyper)Reality: Domestic Robocop


  1. 3D appears to be the new thing, I need to check it out.

  2. I loved Domestic Robocop!!!! I saw yesterday in The Art Institute of Chicago!!!

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