Premier for Lowlands: the Stedelijk Museum art collection in augmented reality.

August 19, 2010

This weekend, during the Lowlands music festival in the Netherlands, the Stedelijk Museum will lend digital versions from their world famous art collection to visitors with an Android- or iPhone. Hein Wils, project leader ARtours at Stedelijk Museum, calls it “Borrowing real art in augmented reality”. At a special desk visitors of the festival will be able to choose one of the 175 famous art works by artists like Picasso, Karel Appel, Andy Warhol and Gilbert & George.

Using their Layar augmented reality browser, visitors will be able to place their art piece anywhere on the festival terrain. Other visitors will be able to view the art pieces from their new temporary owner through the Layar browser on their smartphones.

The Lowlands festival will take place on August 20, 21 and 22.

Very nice article in the Lowlands daily newspaper today!

One comment

  1. […] nog steeds niet binnen. Nog meer vertraging? Wat overigens wel leuk was van het Stedelijk is de actie op Lowlands 2010; daar staan enorme reproducties van werken uit het Stedelijk, en met je telef…. Een praktisch geval van kunst bij de maatschappij brengen zonder echt de integriteit van het […]

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