Archive for September, 2010

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Nintendo 3DS will bring mobile augmented reality gaming to the mass.

September 29, 2010

As stated earlier we truly believe that mobile augmented reality will be the most powerful marketing tool of the near future. We’ve been talking to many handset manufacturers and also game console manufacturers to get a realistic view on what they are really doing to take mobile augmented reality to the mass.

Now Nintedo 3DS is openly showing us briefly how they’ve enabled mobile augmented reality on their new console. Sure it’s just a very simple example BUT the fact remains that if Nintendo enters the AR market with their DS consoles it is a great sign that mass reach will go even faster then expected.

See the example around 1:45 min.

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Mobile augmented reality: the birth of the most powerful personal media and marketing tool.

September 26, 2010

“Mobile augmented reality will be the most powerful marketing tool of the near future.” Remco Vroom of TAB Worldmedia stated at the DMEXCO fair in Cologne (Germany). “That’s a bold statement in this audience” the moderator said… “please explain…”

Mobile augmented reality as we know it now is still very young, although technically and marketing wise it is emerging at light speed. The beauty of this fantastic new marketing medium is that everyone believes in it’s potential. Mobile augmented reality apps. are evolving rapidly and are creating more opportunities for consumers and businesses to enjoy the augmented reality experience. Handset manufacturers are working with the AR apps. to get them pre-installed on their phones and promoting them in their million dollar advertising campaigns. This year alone over 60 new phone models running the Android o.s. are diploid into the market. And very important: International innovative brands are starting to get acquainted with this new marketing medium / marketing tool. The audience agreed and showed in an interactive voting session that only 7% thinks it’s a hype.

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Augmented Reality takes you to M.AR.S

September 19, 2010

Our good friend Sander Veenhof does it again. This incredible multi talent proves that augmented reality has no creative boundaries. After working with Sander on the first augmented reality flashmob in Amsterdam and Brazil, the virtual pianist in the IJ-kantine, the Stedelijk Museum art collection in augmented reality and the city shapes project for the e-culture fair in Dortmund he never stops to amaze us! And believe me when I tell you that we seen and done some stuff with mobile augmented reality that is unheard of.

Some time ago we sat down together with Sander when he told us about this great new idea he was working on. Launching an animated rocket to M.AR.S in augmented reality with real sound and today this creative idea has become reality.

Sander… again… mucho respect and keep em coming!

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MIMAQ: Visualizing air quality in augmented reality.

September 12, 2010

This weekend is very important for anyone who cares about our planet and the air that we breath. MIMAQ (short for: Mobile Individual Measurements of Air Quality) will run an advanced sensor tracking project in the city of Leiden. A team of people will ride their bicycles through the city of Leiden measuring the air quality in the city centre before and during the car free Sunday. The goal of this experiment is to find out what the effects are on the air quality when cars are present and when they are not.

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The Museum of Modern Art app puts information at visitors’ fingertips.

September 10, 2010

The next time you’re about to visit a museum, do yourself a favor and drop in on your favorite app store first. Although this article is not about augmented reality we believe that museum guides of this magnitude are a great development for the mobile industry. We are already working on indoor museum features right now so it’s just a matter of time before we will bring these concepts to your local museum. Just imagine transporting yourself to the atelier of Picasso or Mondriaan when looking at one of their sketches and paintings. We already did a great AR project with Stedelijk Museum ARTours. Have a look at the blogpost over here.

The Museum of Modern Art app puts information at visitors’ fingertips. The American Museum of Natural History app points the way to an attraction.

Most institutions have not yet created a mobile app, but as a group, museums are headed in that direction. In the last few months, free apps were released by the Museum of Modern Art and the American Museum of Natural History, in New York; the Los Angeles Museum of the Holocaust; and the San Francisco Museum of Modern Art (which also has an Android app).

I recently tested the newest museum apps for New York. While they take distinctly different approaches, they demonstrate the vast potential for technology to help people make the most of a museum visit.

They can also point to a restroom in a hurry.

The Museum of Natural History Explorer, which arrived in July, features a navigation system that, while flawed, helps users find exhibits and museum facilities more easily than with a printed map.

While visiting the museum with my wife and two children, for instance, we knew we couldn’t tackle the entire building in a few hours, so we opened the Tours section of the app and chose the Highlights Tour from among the four itineraries listed. (We could have also found specific exhibits in a nicely arranged directory.)

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Augmented Reality & Social Media videoclip

September 6, 2010

What can we say… just the coolest vid. ever!

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Augmented Reality Designpark 3D

September 4, 2010

Spectacular – The Heist – 3d Artsit: Martin Sen

Spectacular – The Heist – 3d Artsit: Martin Sen

TAB Worldmedia will turn the worlds’ major parks into Layar eye-candy. And with a good reason… we will offer anyone who is interested in augmented reality a layer experience that they will remember. The Designer-park 3D layar will primarily be a portfolio layer for artists that want to showcase their models to the Layar development community.

But it doesn’t stop there because “regular visitors” can feast their eyes on – and play around with – the fantastic models that the artist have to offer.

So you think you can model?

This is the perfect opportunity for you to show off your 3D modeling skills. Submit your work and we will place it in our “Designer Park 3D” layer, where anyone can see your work in the environment where it matters: Layar itself! People will be able to go outside and view your work in its “native” environment or bring the models to them if they’d rather stay
put. They can even “take” the models and position a copy at their front door to show their friends and colleagues.

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