Mobile augmented reality: the birth of the most powerful personal media and marketing tool.September 26, 2010
“Mobile augmented reality will be the most powerful marketing tool of the near future.” Remco Vroom of TAB Worldmedia stated at the DMEXCO fair in Cologne (Germany). “That’s a bold statement in this audience” the moderator said… “please explain…”
Mobile augmented reality as we know it now is still very young, although technically and marketing wise it is emerging at light speed. The beauty of this fantastic new marketing medium is that everyone believes in it’s potential. Mobile augmented reality apps. are evolving rapidly and are creating more opportunities for consumers and businesses to enjoy the augmented reality experience. Handset manufacturers are working with the AR apps. to get them pre-installed on their phones and promoting them in their million dollar advertising campaigns. This year alone over 60 new phone models running the Android o.s. are diploid into the market. And very important: International innovative brands are starting to get acquainted with this new marketing medium / marketing tool. The audience agreed and showed in an interactive voting session that only 7% thinks it’s a hype.