TEDx goes Layar augmented reality with TEDxPortraitsNovember 30, 2010
A couple of weeks ago we at TAB Worldmedia met this incredible creative group of people that were working on a concept called TEDxPortraits. The title of the concept alone immediately grabbed our attention. One evening we made an appointment with them to meetup at Canvas in Amsterdam to talk about their ideas. There we were introduced to @vijfke @supertaboo @ikbendAF.
TEDxPortriats is a new collaborative initiative of the three of us, @ikbendAF told us. “The concept of TEDx Ideas worth spreading immediately triggered us to come up with TEDxPortraits. We will be using this incredible camera that we got sponsored by Polaroid to make beautiful analogue sepia style pictures of keynote speakers and thought leaders. We will ask them to write their “ideas worth spreading” on the Polaroid picture. We will publish these pictures in a printed book and online version for people to see.”
As you can imagine we were totally inspired by this concept because we believe that this is exactly the kind of storytelling idea that needs to be brought to a mobile augmented reality concept. After an inspiring talk we decided to bring the digitized Polaroids portraits to Layar so everybody that has Layar installed on their phone can view these inspiring thoughts in augmented reality.
The TEDxPortraits Layar is sposored by TABWorldmedia
How it works:
- Install Layar on your Android-, or iPhone 3Gs/4.
- Open the Layar augmented reality browser
- Go to search & type: TEDx
- Open the TEDxPortraits layer & enjoy!
Open the Layar directly with this mobile link:
Or use this QR-code