h1

TEDx goes Layar augmented reality with TEDxPortraits

November 30, 2010

A couple of weeks ago we at TAB Worldmedia met this incredible creative group of people that were working on a concept called TEDxPortraits. The title of the concept alone immediately grabbed our attention. One evening we made an appointment with them to meetup at Canvas in Amsterdam to talk about their ideas. There we were introduced to @vijfke @supertaboo @ikbendAF.

TEDxPortriats is a new collaborative initiative of the three of us, @ikbendAF told us. “The concept of TEDx Ideas worth spreading immediately triggered us to come up with TEDxPortraits. We will be using this incredible camera that we got sponsored by Polaroid to make beautiful analogue sepia style pictures of keynote speakers and thought leaders. We will ask them to write their “ideas worth spreading” on the Polaroid picture. We will publish these pictures in a printed book and online version for people to see.”

As you can imagine we were totally inspired by this concept because we  believe that this is exactly the kind of storytelling idea that needs to be brought to a mobile augmented reality concept. After an inspiring talk we decided to bring the digitized Polaroids portraits to Layar so everybody that has Layar installed on their phone can view these inspiring thoughts in augmented reality.

The TEDxPortraits Layar is sposored by TABWorldmedia


 

 

 

 

 

 

 

 

 

 

 

How it works:

  1. Install Layar on your Android-, or iPhone 3Gs/4.
  2. Open the Layar augmented reality browser
  3. Go to search & type: TEDx
  4. Open the TEDxPortraits layer & enjoy!

Open the Layar directly with this mobile link:

http://m.layar.com/open/tedxportraits

Or use this QR-code




Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: