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Briks Mágikos augmented

December 4, 2010

I just found this super cool case on a website called behance.net

Objective: with no option of using TV support and very little resources, our challenge was to communicate a new promotional campaign with a simple but revolutionary idea: digitalise the milk-carton, turning it into a magic brik through the use of aumented reality.

Creative solution: we carried out an Internet-based PR campaign creating a limited edition exclusive pack with a beta version of the AR-games and invited some bloggers thus placing the job of spreading the news into their hands.

briksmagikos.es



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