TAB Worldmedia & The Saints launch the Worlds first iPhone app with Layar AR viewer!

Today we launched the Worlds first iPhone app with Layar augmeted reality viewer. Mobile augmented reality specialists TAB Worldmedia & iPhone app. specialists The Saints, collaborated to create this fantastic AR enhanced iPhone app. for Verbeterdebuurt (improve the neighbourhood).

Verbeterdebuurt (Improve the neighbourhood) is a neighbourhood platform that literally puts your issues and ideas for the public space on the map. It invites you to improve your neighbourhood en shares your submissions. It offers participants the easiest way to send councils reports over the web, mobile or widgets. But that is just the start: Verbeterdebuurt opens all submission to the public and encourages citizens to view, support or share their neighbourhoods issues on your social networks.

Remco Vroom and Johannes la Poutre, augmented reality directors of TAB Worldmedia; “When we first got in contact with Verbeterdebuurt in 2010 we immediately realized that this is exactly the kind of service that could benefit from Layars’ mobile augmented reality functionalities. By looking around through the layer viewer you really get a good sense of how active you, your neighbours and the council are in actually improving the neighbourhood.”

Stijn van Balen, technical director of Verbeterdebuurt; “We achieved a lot of succes with the Verbeterdebuurt iPhone app developed by The Saints. I was really excited when TAB Worldmedia called me to tell about the Layar player and that we were now ready to integrate the augmented reality view into our iPhone app. I am very happy with the result; the Layar player is a real exciting and engaging addition to our Verbeterdebuurt iPhone 4 app.”

Thomas Engel, director of The Saints; “Bringing AR to companies own App is a great step forward into the adoption of Augmented Reality. The fact that the leading company in this domain, Layar, is the one to facilitate this is great. We expect many of our clients to include this functionality into their Apps, with Verbeterdebuurt being the first and what a great example to start with.”

About Verbeterdebuurt
Verbeterdebuurt is a prizewinning eparticipation concept. Its website http://www.verbeterdebuurt.nl launched in april 2009 and has since seen over 100.000 visitors, 10.000 issues and cooperates with more than 300 councils in the Netherlands. The Verbeterdebuurt foundation aims to engage citizens to improving their neighborhood through their platform. The platform is also available for councils that seek participation and improved relations with citizens. The business model of the foundation is based on offering tailor-made solutions and backoffice integration.
Contact info: contact@verbeterdebuurt.nl

About TAB Worldmedia
TAB Worldmedia creates mobile augmented reality content for premium brands. TAB Worldmedia was one of the first companies that professionally developed AR content on Layar. With popular augmented reality layers like “Tweeps Around (>3million unique visitors in 2010), Foursquare, Panoramio” and commercial brands like “Walt Disney, Heineken Music Hall, ID&T, Unibail Rodamco and National Geographic” in our portfolio, TAB Worldmedia is one of the most active content development companies on the Layar platform.
Contact info: info@TABworldmedia.com TABworldmedia.com

About The Saints
The Saints creates meaningful user experiences through creative use of mobile technology since 2005. Development is done on all mobile & tablet platforms; iOS (iPhone, iPad & iPod Touch), Java (J2ME), Android, Windows Phone 7, Symbian and BlackBerry. We are always focused on creating mobile relevance for our clients. We love mobile and we love to make your App. More information and cases can be found at www.the-saints.nl

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Layar shows us augmented reality 2015 at the World Economic Forum.

Today Claire Boonstra (@Claireboo) cofounder of Layar was invited at the World Economic Forum. In a swift presentation she showed the Worlds’ leaders the impact of augmented reality on our lives in 2015. And yes… we we’re fortunate enough that the presentation was filmed and shared on You Tube.

The presentation starts out with Layar’s clear vision of everyday examples. Claire starts: “It’s 2015, You wake up in the morning, it’s a beautiful day in the Spring, you put on you’re augmented reality glasses and you walk outside…” Immediately the first future vision example is shown….tears of joy came to our eyes… she’s showing an example based on our MIMAQ project where we measure the NOx and CO levels with mobile sensors.

That is a mind blowing confirmation that we are definitely on the right track. Have a look at the rest of the presentation video below and let us know what you think.

 

 

 

 

Appeal to members of the WEF

We like to conclude with an appeal to all members of the World Economic Forum: stimulate local participation and make your efforts visible with Augmented Reality! Please contact us to learn more about the MIMAQ project and possibilities to visualize and monitor climate change and local pollution in real time.

Contact information: <info@mimaq.org>  or  <info@tabworldmedia.com>

 

 

 

Interactive TV 2.0 with Junaio mobile augmented reality.

On January 25 at 7:10 pm CET, the popular German television show “Galileo” of ProSieben presents, in collaboration with junaio, the world’s first truly interactive TV broadcast. Viewers are able to actively participate and respond to questions in a quiz, get individual feedback on their results and compare their performance with that of other viewers. When pointing the smartphone at the choice of alternative responses displayed on the TV set, this establishes a connection with the show’s server via internet and a simple click on a given alternative will transmit the user’s choice. Results are displayed instantly, both at the station’s end and on the smartphone. It is like having a TV set with a touch screen. This can be considered a first important step towards truly interactive television and it’s not hard to imagine the different opportunities this technology opens up.

Watch the video here:

The Augmented Media Experience: “marketing insights for commercial use of Augmented Reality”.

February and March of this year, Citymall Almere in the Netherlands will be the center for augmented reality. We were fortunate to get the assignment to build an augmented reality channel for the Citymall as facility for all its retailers. We will launch the first version on public mobile AR browser Layar but we expect that Junaio and Wikitude will follow. Next to the mobile AR channel TAB Worldmedia will open the first (255m2) experience and consumer research center for augmented reality media in the World. The pop-up store formula will open its doors on February 10th and will be the center for all digital activity in Citymall Almere.

Experience centre

‘The Augmented Media Experience’ is a temporary store formula that will be open for a period of 2 months. Consumers and companies will be able to get acquainted with spectacular new digital interactive media. From augmented reality on Android- and iPhones on public augmented reality browsers like Layar, Junaio and Wikitude to special augmented reality apps like Wordlens.

To complete The Augmented Media Experience we will be looking beyond augmented reality on mobile devices. Visitors will be able to enjoy AR on kiosk, digital mirrors, interactive floors, holographic store windows and more!

Consumer research

During the opening period ‘The Augmented Media Experience’ will not only serve as entertainment and information area for visitors of the shopping mall but even more as a consumer research centre. The primary goal of TAB Worldmedia, the company that developed the mobile augmented reality application for Citymall Almere, is to generate deep consumer insights on how visitors interact and react to new augmented media. The question how these innovative media will contribute to commercial sales will be researched on a continuous basis. For augmented media participants also will have the unique opportunity to do tailor-made consumer research for their product or service.

Google Goggles enters Advertising Image Recognition space

Just a few moments ago, Google announced the expected update for their image recognition playground app, called Goggles, for Android.

The new 1.3 version app now links existing print ads in major US newspapers and magazines back to August 2010 to not only their official campaign URL but also related web search results. This goes beyond the experiment announced back in November, when only a small range of print ads was Goggles-enabled and no web results were shown.

This is pretty significant as it shows how fast Google is able to move forward and claim a relatively new space where some highly specialized niche players were dominating the market. Services like Kooaba come to mind, which focuses on linking print media to online campaigns.

We are curious as always how this will evolve and if and when Google is going to extend this service internationally.

If you’re running Android go download Goggles from the Android Market and start experimenting.

A fair warning though if you love playing Sudoku, as this version of Goggles is a real spoiler of the game, see the video below and judge for yourself!

Related Articles

• Stuck On A Sudoku? Google Goggles Will Solve It For You [Video] (readwriteweb.com)
• Amazing. Google Goggles can now solve Sudoku puzzles (thenextweb.com)
• Google Goggles for iPhone Gains Ad Recognition and…Sudoku (macstories.net)
• Google Goggles gets faster, smarter and solves Sudoku (googlemobile.blogspot.com)
• Google Goggles Can Now Read Print Ads. Oh, And Play Freaking Sudoku! (techcrunch.com)

Google about to launch next gen. augmented reality with Honeycomb 3.0?

Google’s next version of its Android platform — Honeycomb 3.0, not Gingerbread 2.3 (that’s so last week) — will feature a Google-built augmented reality application that outshines anything on the market today, according to Arab-language Android blog Ardroid. Citing a source who claims to have used the upcoming operating system, which was first publicly shown off by Android founder Andy Rubin on an unannounced Motorola tablet at last week’s D: Dive Into Mobile conference, the site claims that the alleged app will make Layar and friends look “weak and pathetic” in comparison.