Interactive TV 2.0 with Junaio mobile augmented reality.January 20, 2011
On January 25 at 7:10 pm CET, the popular German television show “Galileo” of ProSieben presents, in collaboration with junaio, the world’s first truly interactive TV broadcast. Viewers are able to actively participate and respond to questions in a quiz, get individual feedback on their results and compare their performance with that of other viewers. When pointing the smartphone at the choice of alternative responses displayed on the TV set, this establishes a connection with the show’s server via internet and a simple click on a given alternative will transmit the user’s choice. Results are displayed instantly, both at the station’s end and on the smartphone. It is like having a TV set with a touch screen. This can be considered a first important step towards truly interactive television and it’s not hard to imagine the different opportunities this technology opens up.
Watch the video here:
TAB Worldmedia is also working hard on several JUNAIO productions that will enable printed media and TV media to become interactive within an instant. In February of this year we will open The Augmented Media Experience where people can come to!