Augmented Reality at the Heineken Music Hall. Exclusive Video Report

March 27, 2011

On the 24th of March 2011, TAB Worldmedia launched an exclusive augmented media project for the 10th year anniversary of the Heineken Music Hall in Amsterdam.

Several weeks before the event V.I.P. guests received a personal augmented invitation from the Managing Director. At the event the guest were given an augmented welcome at the entrance. 15 hosts from Heineken Music Hall were dedicated to introduce the guests to an augmented photo exhibition. Almost 100 exclusive concert photos (2x3m) are part of a mobile popquiz and about 10 concert photos are given an extra augmented treat with Junaio augmented reality.

Augmented Media:
– Web based Augmented Realtiy FLAR
– Kiosk Augmented Reality FLAR
– Mobile QR codes +  mobile web platform.
– Mobile augmented reality on Junaio

Case by: TAB Worldmedia
Concept: Remco Vroom & Johannes la Poutre
Creative execution: Remco Vroom
Technical execution: Johannes la Poutre
In collaboration with: MINIbar


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