Archive for April, 2011


Instagram + mobile augmented reality = urban artgallery

April 18, 2011

Instagram is a fast, beautiful and fun way to share your life with friends through a series of pictures. Snap a photo with your iPhone, choose a filter to transform the look and feel, send to Facebook, Twitter or Flickr – it’s all as easy as pie. It’s photo sharing, reinvented.

Now TAB Worldmedia turnes your street into an urban artgallery with Instagram on mobile augmented reality browsers Junaio & Layar. It’s cool, it’s free and it is lots of fun to play around with.

Johannes la Poutre & Remco Vroom, Augmented Reality content creators of TAB Worldmedia, were inspired by the Instagram photo sharing service. La Poutre: “We’ve produced several social sharing channels on public augmented reality browsers. The instagram service adds a new demension to picture sharing because the quality and perspective of the photo’s is very high.”

Vroom: “The Instagram AR channels are a true addition to our social media portfolio. We’ve succesfully introduced several social sharing services to augmented reality. Services like:

  • Twitter: Tweeps Around + 4 million users
  • Panoramio: Currently Worldwide top 3 position in layar
  • Moby Picture: With several co-branded services
  • Foursquare: Augmented Checkins & tip finder

As a next step we think adding an augmented reality view in the current iPhone app of Instagram could offer a unique experience for their users. With our AR player integration service we could easily do this for Instagram but that might be a bit premature at this stage.”

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