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Lego Ninjago Augmented Reality holobox

August 6, 2011

Last week I was in a toy store with my son and he brought this fantastic Lego Ninjago augmented reality holobox to my attention. This is exactly the type of Augmented Media that we also had in our workshops at the Augmented Media Experience Centre in the beginning of this year. (ref: AugmentedMEX.com) It is fantastic to find this kind of media now being used by Lego. Of course Lego is one of the pioneering brands that is actually using augmented media to drive sales and impulse buying in retail stores. They started out experimenting with this a few years back with our tech. partner Metaio. The fact that they are further incorporating AR in their point of sale strategy suggests that it must be successful.

Also view: Lego box by Metaio

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5 comments

  1. Hi
    Thanks for this.
    It is wonderful technology, well done.
    As a Lego fan I love seeing the company use high tech innovations like this.
    Cheers
    Inger


  2. […] Lego Ninjago Augmented Reality holobox « Welcome to the future They started out experimenting with this a few years back with our tech. partner Metaio. The fact that they are further incorporating AR in their point of sale strategy suggests that it must be successful. Source: wttfuture.wordpress.com […]


  3. […] and so the Holodeck evolution started in a toy store 🙂 Lego Ninjago Augmented Reality holobox… […]


  4. […] writers need to get up to speed on these changes as well. Take for example, a recent holographic product display for Lego. These types of interactive promotional events work to increase the expectations across the board […]


  5. […] writers need to get up to speed on these changes as well. Take for example, a recent holographicproduct display for Lego. These types of interactive promotional events work to increase the expectations across the board […]



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