Matt Mills and his lovely colleague Lauren (I hope I got that right) gave a fantastic presentation of Aurasma’s capabilities on stage at DEMO. At TAB Worldmedia we’ve been exploring and testing their publishing environment to see how it’s compatible to AR our publishing platform. We got very curious to see how far we can stretch the creative capabilities to fit our creative concepts.
Aurasma offers a fantastic range of standard capabilities for brands to easily start exploring the potential of the platform. For those of you who know us… we always aim to see how we can create more unique content experiences than the standard capabilities offer. After a couple of weeks of concept programming, for a client of ours, we were very impressed with the backend of Aurasma and what is allows us to do creatively and commercially.
Check out this little test that we did in our local zoo Artis.