Archive for October, 2011


Volkswagen Beetle “Launched” by a fantastic augmented reality billboard campaign.

October 23, 2011

The Canadian office of Red Urban came up with this fantastic mobile augmented reality concept. Have a look at what they’ve done with their campaign for Volkswagen using AR to enhance the experience… So… from us at TAB Worldmedia Congratulations… KUDO”S & +10

Ok… the video’s below are not much fun to look at BUT they do allow you to experience this great app from behind your Macbooks.

Do go on… download the app from the appstore and enjoy!





Microsoft Research lab shows off Augmented interactive 3D.

October 22, 2011

Ok… to everyone who does not have a clue how fast technical developments are going right now… please have a look at this video from Microsoft Research…

HoloDesk is a novel interactive system combining an optical see through display and Kinect camera to create the illusion that users are directly interacting with 3D graphics. A virtual image of a 3D scene is rendered through a half silvered mirror and spatially aligned with the real-world for the viewer.
Users easily reach into an interaction volume displaying the virtual image. This allows the user to literally get their hands into the virtual display. A novel real-time algorithm for representing hands and other physical objects, which are sensed by the Kinect inside this volume, allows physically realistic
interaction between real and virtual 3D objects.


Dutch EFFIE Awards 2011 goes mobile.

October 12, 2011

TAB Worldmedia sponsored the Dutch EFFIE Awards 2011 this year with a mobile web app and mobile augmented reality experience using AURASMA. The event is taking place on October 12th, that is today, in Amsterdam. Everyone who’s interested can already swipe through the 43 cases build by the best Dutch brands that are nominated for the EFFIE Awards. For those who are at the event we enabled 43 outdoor posters with an augmented reality experience using AURASMA’s technology.

Have a look to see what we’ve cooked up… surf with your Android or iPhone to

For now… I’m off to the Award ceremony… I’ll keep you posted via Twitter: @TABworldmedia and @remcovrOOm

UPDATE  H23:43

Hey… I’m back from the Award ceremony and it was fantastic! We received a lot of compliments from the guests about the web app. It was kind of hard for most to use the AR app because the 3G networks were very slow the whole day. There was some heavy weather with lots of clouds and rain which seemed to be interfering with the mobile network speed. That’s a shame but also a good learning point. During the time it was dry I took the opportunity to show off our AR production to a group of marketeers and advertising pro’s.














UPDATE  October 15th

So Cool! The Dutch magazine for Advertising pro’s Adformatie has promoted our AR feature in their mag.


Blippar actually works pretty good!

October 11, 2011

It’s time to have a look at BLIPPAR. We just didn’t have the chance to look into what the guys and girls of Blippar were cooking up but looking at this video they seem to be very up to speed with the market. The AR content projections and interactions that they are showing in this video are actually pretty good. Judging from this video Blippar offers the same functionalities as Junaio Glue, Aurasma and the upcoming Layar vision. Their 2.5D image tracking seems to work pretty smooth also.. .

Looking forward to hearing more from Blippar!


Vodafone’s first mobile Augmented Reality experience for VNZMA.

October 9, 2011

Great signal from Vodafone… they’ve launched an app using augmented reality. Judging from this video they’re using sound and image recognition to trigger AR content. I must admit that it’s not quite what I would have in mind for Vodafone but it is of course fantastic that they are using it at such a large campaign scale.

So 5 Stars for Vodafone!

Download the VNZMA 2011 app and bring your phone to life with some clever augmented reality. Plus see whos nominated for the awards, vote for the Vodafone People’s Choice Award and heaps more.

Check it out here


iSAD day for the future…

October 6, 2011

We borrowed this image from please view their nice tribute to one of the greatest futurist of our time.


Next phase for Face Recognition and AR

October 5, 2011

It is already over two years ago that The Astonishing Tribe (TAT) launched their concept of a social network application which was powered by face recognition. The idea: point your mobile device at a person and see all their social network connections floating around their face, as a kind of social network aura.

This concept movie triggered a lot of interest, both favorable and worried reactions (big brother…). Many people took it even literal and were expecting that such an app was around the corner and soon available for their Android or iPhone.

In reality the technology was not ready for this type of application yet, and TAT has been acquired by RIM since and works on mobile UI development instead. Read the rest of this entry ?


Lego’s new Augmented Reality game app Life of George

October 4, 2011

Ok ok… this might not be mobile augmented reality as you know it… But I’m sharing this concept with you anyway because I am convinced that the future of mobile augmented reality is all about the transformation “from search to discovery”.

Also I believe that the definition of mobile augmented reality will have a broader perspective in the future. At TAB Worldmedia we use the definition “Augmented Reality is there where the real World and digital World interact with each other”. In that perspective this app by Lego is very foreseeing.

We salute the Lego team once more… thank you for this great concept!