Lego’s new Augmented Reality game app Life of George

October 4, 2011

Ok ok… this might not be mobile augmented reality as you know it… But I’m sharing this concept with you anyway because I am convinced that the future of mobile augmented reality is all about the transformation “from search to discovery”.

Also I believe that the definition of mobile augmented reality will have a broader perspective in the future. At TAB Worldmedia we use the definition “Augmented Reality is there where the real World and digital World interact with each other”. In that perspective this app by Lego is very foreseeing.

We salute the Lego team once more… thank you for this great concept!


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