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Mickey Mouse brings magic to Times Square with augmented reality

November 21, 2011

A fantastic “Augmented Media” promotion for the Walt Disney store on Times Square was launched this weekend. Standing in front of the Disney store people are treated to an augmented meet and greet dance with their favorite Disney character.

A funny detail is that Disney put up their augmented reality screen right next to the epic “Forever 21” augmented reality screen.

And because I don’t want to share just the well directed commercial… check out this vid.

The display is also serving to kickstart Disney’s second “Let the Memories Begin” campaign.

That effort includes crowdsourced home videos and photos of real families visits to the Disney Parks. Visitors to the Times Square installation will be emailed photos from the experience that can be shared across social platforms.

Disney is using the hashtag #DisneyMemories to track experiences at Times Square and throughout the campaign.

Source:  Mashable

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