Is Google Goggles ready for augmented reality?

December 7, 2011

Working in mobile augmented reality you just have to keep Google under your microscope. Since 2009 I’ve been reviewing and checking Google Goggles (ref. my review in Androidworld) thoroughly. Google has a mission to be the fastest search engine on the planet and they are using all sensors of the mobile device, semantic web, cloud computing etc. Google Goggles is one of those products that they are working on that is going to be hugely important to content presentation models like augmented reality. Yes you’ve read it right… I just called augmented reality a presentation model… we use location, vision, sound, external sensors, databases etc. to get to relevant information as quickly as we can and present it in augmented reality view.

But… I’m wondering off…. Why I was writing this piece is that Google Goggle has just launched a permanent scan feature… this is so cool because they didn’t have this before.. You had to take a picture of the object that you wanted to recognize but now you can just scan the world to see if they recognize anything in their databases.

Now coming back to my previous point… now when you are using this scanner to get information then Google will presents the information as promised. But now imagine that when you use the scanner and it becomes an option to augment the search content on-top  of the scanned object… That is what I meant with “augmented reality is a presentation model.” My prognosis is that in the near future Google will integrate augmented reality as a content presentation form for adwords. At TAB Worldmedia we believe we have to be ready to service this form of content presentation… this will make mobile search so much more appealing!

Read the following announcement on one of Google’s blogs:

Continuous improvements with Google Goggles 1.7

Wednesday, December 7, 2011 | 10:25 AM

 With Google Goggles, you can quickly add someone to your contacts, learn about paintings, translate foreign text, and even solve Sudoku. Starting today, with Goggles 1.7 for Android, we’re making your visual search experience much faster and providing better results with new features like continuous mode, improved text recognition and contributed results.

Skip the shutter with continuous mode
Continuous mode is a quick and easy new way to use Goggles. You can now get results instantly without having to take a picture – no shutter press required! Goggles will scan the scene continuously so you don’t need to worry about taking multiple pictures. The new continuous mode works best with books, products, artwork, and landmarks. Snapshot mode is still available, and has some tricks that aren’t in continuous mode yet, including translating text and adding a contact. Also, images recognized in continuous mode sessions won’t show up in your Goggles Search History, so if you’d like to refer back to something, such as a painting in a gallery you should use snapshot mode.
Goggles also scans multiple items in continuous mode
Get richer results with text recognition
Starting today, when Goggles recognizes a portion of text, you’ll get results that have a close match to the text you’ve scanned. Let’s say you’re reading a magazine article you really like and want to share it with your friends. Just point Goggles at a part of the page, and instantly find a link to an online version to share immediately or read again later. You won’t even need the entire article in the frame. Goggles will also pull up more information from pages around the web where that text is mentioned, so its easier to learn about what you’re seeing.
Goggles finds web results to provide more information
More comprehensive results with your suggestions
Since Goggles 1.4, you’ve been able to suggest better results when Goggles doesn’t recognize what you’re searching for. To date, hundreds of thousands of submissions have been made to improve Goggles. Starting today, if you choose to suggest a better result or submit a new object altogether, your suggestion could become a result for the next user who searches for a similar object with Goggles. I’ve added a snapshot of the album cover from my old band so that my fans can use Goggles to find out about our music online. Now, if a fan searches for the cover of our album, they will see the information I suggested, along with my name and link to my Google profile.
Submitting the result for my band’s album cover
Google Goggles 1.7 is available for all Android devices, but you’ll need a device running Android 2.3 or newer to use Continuous Mode. Scan the QR code below to download, or visitAndroid Market. Tell us what you think on our Google + page.
Download the new Goggles in Android Market
Posted by David Petrou, Software Engineer

One comment

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