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Major trend for 2012: Point and Know

December 13, 2011

EFFIE - AR-poster - case by TAB Worldmedia2012 will be about instant visual information gratification. That is what researchers from Trendwatching are predicting. And what we are talking about on this blog.

While the article focuses on the ubiquity of QR codes for instant product discovery we take this still a step further, as we predict that 2012 will see an entire new class of Augmented Reality applications, integrated in existing native Apps, focusing on instant visual object recognition and enhancement.

We are seeing a few examples of these apps emerging right now, mostly for vertical markets like enhanced printed magazines (including advertising) or TV shows. In the generic space, Google Goggles is going in a much more visual driven direction, making smart use of the increasing capabilities of current mobile devices.

The relevance of this trend lies in the fact that common people will get acquainted with the idea that they can reveal extra information, entertainment, anything by just looking at an image through their phones. This also means that they will come to expect that every product – beginning with the major brands – will tell something about itself through visual recognition powered by Augmented Reality.

No longer is this feature an exclusive experience for geeks and avant-garde users, who are willing to take a side step and dive into technical steps to get extra info. Scanning a QR code is still such an activity which can be cut out of the process using visual recognition and virtual object superposition.

This also means that the whole process from seeing an image or object and getting more information about it stays entirely in the realm of the right hemisphere of the brain, without requiring a side step to the analytical activities which reside in the left hemisphere of the brain.

In other words: don’t make me think, skip to the results straight away. Augmented Reality applications deliver on this promise.

Read all about trend Point  & Know at trendwatching.com

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