Can augmented reality bridge the gap between traditional media and mobile?March 17, 2012
Just last week another Dutch newspaper (Wegener) has declared that they are going to stop publishing one of their newspapers. People tend to turn to mobile media for their daily news instead of their trusted traditional media. However… it is not said that traditional media will lose their right of existence in future but the mobile threat is there.
In my view publishers of traditional media can do two things to save their business:
1. Revisite their business model, kill the traditional media and turn to mobile.
2. Find a way to let both media co-exist and use mobile as a second screen to the traditional media.
There are several news media that are already advancing on this part. Take CNN as an example, but for TV news the threat is less urgent then for printed media. Mobile augmented reality could be one of the tools that can help bridge the gap between traditional media and the mobile second screen because it allows people to functionally use their mobile-device to almost fiscally interact with the traditional media. Dutch newspaper de Telegraaf is already experimenting with redactional content by using augmented realty as a tool to enhance their news. (ref. article 24/12/2011)
Dutch magazine Linda took their first step by experimenting with augmented reality to enhance a full edition of their magazine.
(Video is in Dutch)
Also the German publishing industry is taking augmented reality as a new commercial tool very seriously. For example magazine “Welt der Wunder” (World of Wonders) is using augmented reality to enhance their commercial ads. And yes I know… enhancing ads is one thing, enhancing editorial content is another but it is a start.
View this youtube video.
There are more initiatives out there so I am very curious to learn about them and start an overview including your thoughts on this subject. The augmented reality platforms that are used in the examples I am using above are.
Welt der Wunder: Metaio/Junaio