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Magazine VT Wonen shows how Layar augmented reality can trigger mobile commerce.

April 17, 2012

ImageA great new initiative by our parters from Layar to set the standar for magazine augmented reality in the Dutch market. We are really exited that Layar as a Dutch innovation company has taken it upon it self to boost the demand for mobile augmented reality concepts with publishers and advertisers. After a great experiment with another Sanoma magazine LINDA now VT Wonen takes its first steps to explore how mobile augmented reality can trigger mobile commerce. The magazines allows its readers to instantaneously buy its products just by simply holding up their phone over the inspirational page, as the magazines’ editor is calling it.

At TAB Worldmedia we think it is great that Layar is really giving it their all to stir things up and create more demand for mobile augmented reality enabled media concepts and advertising. We are already on the bandwagon for creating more interactive sales driven concepts on top of their basic commerce features that the publisher in the video is showing us.

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