An agency approach: From augmented reality to augmented media.April 27, 2012
This week we hosted a special interest evening for agencies, publishers, marketeers and developers who are interested in getting into creating augmented reality apps and concepts.
Especially for this event we created a presentation that is a bit different from the presentations that we normally give during our keynote speeches and workshops. Below you will find the short version of the presentation deck that we used and we hope that it is helpful for those of you who are interested in creating augmented reality or as we like to call it “augmented media” experiences.
Please understand that we can not share actual figurs in the case results but we’ve tried to formulate relevant conclusions for you.
We want to give a special thanks to our friends and clients who support us in our journey to turn technique into media and marketing tools. Hence the title: “From augmented reality to augmented media”.
Enjoy and feel free to share your comments and remarks with us.