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New media, Modern democracy at Lund University in Sweden

October 5, 2012

ImageDiscussing New media, Modern democracy at Lund University in Sweden. What role do mobile and more specific augmented reality play in Modern democracy.

Our host calls what we do “PR in 3D” and in some cases he’s not so far off. Augmented reality does have great impact on PR if you look at it from the perspective that every location, every person, every object has digital information linked to it. If it’s social information, digitised historical information or any other information for that matter. All will become visual when using augmented reality and that can effect a reputation in real time!

For now we use our phones as “augmented viewers” but augmented car windows, glasses and mirrors will be very common in the near future.

Here’s part of the presentation from @jlapoutre that I recorded Johannes on AR and audience participation 

Please find the link to our presentation in PDF format for download below and we’d like to thank all people who were there.

http://goo.gl/HpnvB


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