An excellent keynote speech on the second day of Mobile World Congress by Eric Schmidt is now up on YouTube. Below an interpretation what this all means for the development of Augmented Media and a few notes I took which may help you as a viewing guide.
In general, Schmidt didn’t refer too much to our area of interest which is all about Augmented Media in a mobile setting. Nevertheless his keynote is very relevant for the mobile future.
It is all about ubiquity and better performance at the tech side, and openness and willingness to cooperate at the governmental side and regulatory side.
As a matter of fact, performance will double roughly every year and half, a fairly autonomous process according to Moore’s law – this is where the Google engineers are working on to make it happen, especially where it concerns improvements which will be visible to end users.
For Augmented Reality applications this means that we will see the more than welcome improvement in responsiveness and accuracy. A sneak preview exists today: the continuous scanning mode in Google Goggles is in fact a sandbox application of Point and Know, a strong viual approach to search and discovery which will dramatically change the way we will interact with our environment in the future.
Imagine what real-time visual discovery can mean for illiterate people for instance, or to enable the so often cited “Terminator View” to overlay products and locations with background information. New Input/Ouput devices will definitely accelerate this development further (apparently it was too early for an official announcement of the highly anticipated Google Glasses right now).
With all this in mind it is really important to see that Google takes responsibility to make this kind of mobile distributed computing power really universally accessible and conquer the digital divide by working on other means of distributed connectivity besides our traditional cellular networks (using peer-to-peer, mesh networks for example).
Eric shortly mentions connected sensors but doesn’t go in much detail. In fact this very interesting area is slightly under exposed on the whole MWC event this year. We will write a separate post on this subject later.
For those of us who continually pay attention to the mobile developments Eric Schmidt’s talk does not reveal very new insights, rather confirms a very consistent and directed vision of Google how the connected future will look. Not surprisingly this is very much dominated by bringing the results of all this computing and technology as close to the end user as possible, by going mobile. And the best part is that all of this computing power will become invisible in the process, just like the electricity power grid is an invisible resource, a given which empowers us to focus on our real needs. Very well said, and something to be proud of as a front-runner to make this happen for Augmented Media.
On to the notes…