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TAB Worldmedia launched a Cannes Lions Audiotour app at AdFestival ’24 uur van de Reclame”.

November 15, 2012

Today Adfestival ‘24 Hours of Advertising‘ took place in Amsterdam. This is the second Year that TAB Worldmedia made a contribution to this Festival. In 2011 we produced a successful second screen web-app for viewing all nominated and awarded EFFIE Cases during the event. As an additional spectacle we organised an augmented reality poster exhibition in the middle of Rembrand Square in Amsterdam. (red. article)

This Year we created a special augmented tour for a Cannes Press Lions exhibition that was sponsored by Sanoma Media. The app lets visitors of the exhibition see the award winning press campaigns through the eyes of one of Netherlands most awarded senior creative directors and also chairman of the ADCN Awards, Lode Schaeffer.

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New media, Modern democracy at Lund University in Sweden

October 5, 2012

ImageDiscussing New media, Modern democracy at Lund University in Sweden. What role do mobile and more specific augmented reality play in Modern democracy.

Our host calls what we do “PR in 3D” and in some cases he’s not so far off. Augmented reality does have great impact on PR if you look at it from the perspective that every location, every person, every object has digital information linked to it. If it’s social information, digitised historical information or any other information for that matter. All will become visual when using augmented reality and that can effect a reputation in real time!

For now we use our phones as “augmented viewers” but augmented car windows, glasses and mirrors will be very common in the near future.

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September 6, 2012

Helen Papagiannis is one of our favourite people / “inspirators” in the augmented reality industry. Over the past few years we’ve seen so many great things from her… please read her most recent article and share it with the World!

Once again… Thanks for sharing Helen!

AR Stories

I’m often asked where Augmented Reality is heading and what AR will look like in the next 5-10 years. Let’s take a peek ahead. (This article is part of a larger project and book  that maps AR’s past and future as a new medium.)

If this is your first time visiting Augmented Stories, please allow me to introduce myself: I’m a designer, PhD researcher, and consultant specializing in AR since 2005. In addition to working hands on with AR to conceptualize, prototype and design compelling experiences, I consult in commercial industry, advising and leading clients as their ‘AR Sherpa’ to chart new territory in this emerging field. I travel internationally to give public talks on AR (including two TEDx talks), and I’m also an active member in the AR research and academic community.

AR is advancing rapidly as a new medium, moving beyond just a technology. One of…

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insideAR, Oct 1-2 – New Details Announced!

September 4, 2012

As always we’ve received a nice invitation to the InsideAR event of our business-partner Metaio. This epic event has been around for a few years now and we’ve managed to attend them all. For this year our ambition is to attend once more… if our schedule allows us to take a few days off to recover from their legendary Octoberfest after party. ;D

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July 24, 2012

Finally the time has come that IKEA is augmenting its Global catalogue. And congratulations to our longtime businesspartner Metaio for being part of the pioneering team that assembled the app. I am really looking forward to receiving my copy of the augmented IKEA catalogue soon!

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TAB Worldmedia launches new generation marketing and promotion apps with augmented reality.

July 14, 2012

Amsterdam based agency TAB Worldmedia, known for their mobile augmented reality productions for Walt Disney, National Geographic, Canon and family park Efteling, launches a new generation of mobile apps aimed at the marketing and communication industry. These new generation apps, standard with integrated augmented reality technique, make them very natural to integrate as part of sales promotions, loyalty programmes and social media in combination with print campaigns.

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Sergey Brin shows why augmented reality is THE Social Media tool of tomorrow with Google Glass.

June 28, 2012

We all know that Sergey Brin loves extreme sports and it is great to see that this particular hobby of his inspires Google to take huge steps in developing their consumer augmented reality Glass product. In one of the most impressive live on stage presentations yet he got a whole team of his buddies to demonstrate Googles’ augmented reality vision in a way to show that AR is not for tech minds only.

One of Google’s big plans for Glass was to help users capture and share the world as they see it, but that’s clearly not all. As we’ve seen in the concept video, it’s also about facilitating communication and putting more information — think navigation information, or a user’s current speed. The possibilities are certainly “incredible,” but why is Google showing it off? According to Brin, it was because of three things — Google thought it was amazing (it is), it’s very visually striking, and because they wanted to appeal to the developer community. As such, U.S. based developers will be able to pre-order a beta build only at I/O, for the low, low price of $1500.