Posts Tagged ‘Advertising’

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Google Goggles enters Advertising Image Recognition space

January 10, 2011

Just a few moments ago, Google announced the expected update for their image recognition playground app, called Goggles, for Android.

The new 1.3 version app now links existing print ads in major US newspapers and magazines back to August 2010 to not only their official campaign URL but also related web search results. This goes beyond the experiment announced back in November, when only a small range of print ads was Goggles-enabled and no web results were shown.

This is pretty significant as it shows how fast Google is able to move forward and claim a relatively new space where some highly specialized niche players were dominating the market. Services like Kooaba come to mind, which focuses on linking print media to online campaigns.

We are curious as always how this will evolve and if and when Google is going to extend this service internationally.

If you’re running Android go download Goggles from the Android Market and start experimenting.

A fair warning though if you love playing Sudoku, as this version of Goggles is a real spoiler of the game, see the video below and judge for yourself!

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Mysteryland 2010: the biggest dance event with augmented reality

August 27, 2010

So today we went over to Mysteryland to prepaire and test the Mysteryland layar. It’s mighty impressive what ID&T has done with the area. From what we’ve seen we can already say that this year will be the best EVER!!!! Never mind if there’s a little rain because once you’ve hit the Mysteryland grounds you’ll forget all about that! There is so much to see and do… it’s truely awesome… but unfortunately we can’t show you the pictures… sorry that’s what we agreed with ID&T.

What we CAN show you are the first snapshots of the Mysteryland Layar! Mysteryland will add a whole new dimension tomorrow. Using the Layar augmented reality browser, you will be able to explore the huge terrain through the camera of your Android- or iPhone and find out which of the 150 dj’s is performing on the 16 stages and what is the fastest way to get there. When zooming in on a stage you will be able to learn more about the dj that is on stage, what he is playing and get downloads via Dance Tunes. Read the rest of this entry ?

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The first Augmented Reality Flashmob in the world. (SATURDAY 24th April)

April 23, 2010

Imagine the Dam Square in Amsterdam filled with statues and odd characters and only you can see them trough the camera of Android- and iPhone. Saturday the 24th of April this is going to be the case.  At exactly 14.00 hours the National Monument on the Dam Square will be surrounded with digital 3D statues that can be viewed in Augmented Reality with the Layar app. The rumour is that even the iconic Beatles will be there crossing the street like in the famous picture on the Abbey road.

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