Posts Tagged ‘Augmented Reality’

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THINK THERE’S NO HURRY TO PATENT AR INVENTIONS?

December 21, 2011

Think again.

Article by  on Wassom.com

For one thing, the United States recently changed its approach to determining patent priority.  It used to be that even if someone else beat you to the punch in applying to register an invention, you could undo their patent by proving that you invented it first.  No longer, thanks to the America Invents Act that President Obama signed into law on September 16, 2011.  Starting in 2013, it will be the “first to file,” not the “first to invent,” who wins.

That, of course, is the system that Europe and virtually the entire rest of the world already uses.

For another thing, others are already patenting their augmented reality inventions.

The AR industry stood up and took notice a few months ago when Apple filed these AR-related patent applications for the iPad:

U.S. Patent App. 20110164163 (July 7, 2011)

But AR has been in the process of “emerging” for years now–plenty long enough for all sorts of companies and inventors to get their ideas registered.  Here are just a few examples culled from the public patent records:

Read the rest of this entry ?

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Major trend for 2012: Point and Know

December 13, 2011

EFFIE - AR-poster - case by TAB Worldmedia2012 will be about instant visual information gratification. That is what researchers from Trendwatching are predicting. And what we are talking about on this blog.

While the article focuses on the ubiquity of QR codes for instant product discovery we take this still a step further, as we predict that 2012 will see an entire new class of Augmented Reality applications, integrated in existing native Apps, focusing on instant visual object recognition and enhancement.

We are seeing a few examples of these apps emerging right now, mostly for vertical markets like enhanced printed magazines (including advertising) or TV shows. In the generic space, Google Goggles is going in a much more visual driven direction, making smart use of the increasing capabilities of current mobile devices.

The relevance of this trend lies in the fact that common people will get acquainted with the idea that they can reveal extra information, entertainment, anything by just looking at an image through their phones. This also means that they will come to expect that every product – beginning with the major brands – will tell something about itself through visual recognition powered by Augmented Reality.

No longer is this feature an exclusive experience for geeks and avant-garde users, who are willing to take a side step and dive into technical steps to get extra info. Scanning a QR code is still such an activity which can be cut out of the process using visual recognition and virtual object superposition.

This also means that the whole process from seeing an image or object and getting more information about it stays entirely in the realm of the right hemisphere of the brain, without requiring a side step to the analytical activities which reside in the left hemisphere of the brain.

In other words: don’t make me think, skip to the results straight away. Augmented Reality applications deliver on this promise.

Read all about trend Point  & Know at trendwatching.com

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TAB Worldmedia & The Saints launch the Worlds first iPhone app with Layar AR viewer!

January 27, 2011

Today we launched the Worlds first iPhone app with Layar augmeted reality viewer. Mobile augmented reality specialists TAB Worldmedia & iPhone app. specialists The Saints, collaborated to create this fantastic AR enhanced iPhone app. for Verbeterdebuurt (improve the neighbourhood).

Verbeterdebuurt (Improve the neighbourhood) is a neighbourhood platform that literally puts your issues and ideas for the public space on the map. It invites you to improve your neighbourhood en shares your submissions. It offers participants the easiest way to send councils reports over the web, mobile or widgets. But that is just the start: Verbeterdebuurt opens all submission to the public and encourages citizens to view, support or share their neighbourhoods issues on your social networks.

Remco Vroom and Johannes la Poutre, augmented reality directors of TAB Worldmedia; “When we first got in contact with Verbeterdebuurt in 2010 we immediately realized that this is exactly the kind of service that could benefit from Layars’ mobile augmented reality functionalities. By looking around through the layer viewer you really get a good sense of how active you, your neighbours and the council are in actually improving the neighbourhood.”

Stijn van Balen, technical director of Verbeterdebuurt; “We achieved a lot of succes with the Verbeterdebuurt iPhone app developed by The Saints. I was really excited when TAB Worldmedia called me to tell about the Layar player and that we were now ready to integrate the augmented reality view into our iPhone app. I am very happy with the result; the Layar player is a real exciting and engaging addition to our Verbeterdebuurt iPhone 4 app.”

Thomas Engel, director of The Saints; “Bringing AR to companies own App is a great step forward into the adoption of Augmented Reality. The fact that the leading company in this domain, Layar, is the one to facilitate this is great. We expect many of our clients to include this functionality into their Apps, with Verbeterdebuurt being the first and what a great example to start with.”

About Verbeterdebuurt
Verbeterdebuurt is a prizewinning eparticipation concept. Its website http://www.verbeterdebuurt.nl launched in april 2009 and has since seen over 100.000 visitors, 10.000 issues and cooperates with more than 300 councils in the Netherlands. The Verbeterdebuurt foundation aims to engage citizens to improving their neighborhood through their platform. The platform is also available for councils that seek participation and improved relations with citizens. The business model of the foundation is based on offering tailor-made solutions and backoffice integration.
Contact info: contact@verbeterdebuurt.nl

About TAB Worldmedia
TAB Worldmedia creates mobile augmented reality content for premium brands. TAB Worldmedia was one of the first companies that professionally developed AR content on Layar. With popular augmented reality layers like “Tweeps Around (>3million unique visitors in 2010), Foursquare, Panoramio” and commercial brands like “Walt Disney, Heineken Music Hall, ID&T, Unibail Rodamco and National Geographic” in our portfolio, TAB Worldmedia is one of the most active content development companies on the Layar platform.
Contact info: info@TABworldmedia.com TABworldmedia.com

About The Saints
The Saints creates meaningful user experiences through creative use of mobile technology since 2005. Development is done on all mobile & tablet platforms; iOS (iPhone, iPad & iPod Touch), Java (J2ME), Android, Windows Phone 7, Symbian and BlackBerry. We are always focused on creating mobile relevance for our clients. We love mobile and we love to make your App. More information and cases can be found at www.the-saints.nl

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Layar shows us augmented reality 2015 at the World Economic Forum.

January 26, 2011

Today Claire Boonstra (@Claireboo) cofounder of Layar was invited at the World Economic Forum. In a swift presentation she showed the Worlds’ leaders the impact of augmented reality on our lives in 2015. And yes… we we’re fortunate enough that the presentation was filmed and shared on You Tube.

The presentation starts out with Layar’s clear vision of everyday examples. Claire starts: “It’s 2015, You wake up in the morning, it’s a beautiful day in the Spring, you put on you’re augmented reality glasses and you walk outside…” Immediately the first future vision example is shown….tears of joy came to our eyes… she’s showing an example based on our MIMAQ project where we measure the NOx and CO levels with mobile sensors.

That is a mind blowing confirmation that we are definitely on the right track. Have a look at the rest of the presentation video below and let us know what you think.

 

 

 

 

Appeal to members of the WEF

We like to conclude with an appeal to all members of the World Economic Forum: stimulate local participation and make your efforts visible with Augmented Reality! Please contact us to learn more about the MIMAQ project and possibilities to visualize and monitor climate change and local pollution in real time.

Contact information: <info@mimaq.org>  or  <info@tabworldmedia.com>

 

 

 

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Interactive TV 2.0 with Junaio mobile augmented reality.

January 20, 2011

On January 25 at 7:10 pm CET, the popular German television show “Galileo” of ProSieben presents, in collaboration with junaio, the world’s first truly interactive TV broadcast. Viewers are able to actively participate and respond to questions in a quiz, get individual feedback on their results and compare their performance with that of other viewers. When pointing the smartphone at the choice of alternative responses displayed on the TV set, this establishes a connection with the show’s server via internet and a simple click on a given alternative will transmit the user’s choice. Results are displayed instantly, both at the station’s end and on the smartphone. It is like having a TV set with a touch screen. This can be considered a first important step towards truly interactive television and it’s not hard to imagine the different opportunities this technology opens up.

Watch the video here: Read the rest of this entry ?

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The Augmented Media Experience: “marketing insights for commercial use of Augmented Reality”.

January 16, 2011

February and March of this year, Citymall Almere in the Netherlands will be the center for augmented reality. We were fortunate to get the assignment to build an augmented reality channel for the Citymall as facility for all its retailers. We will launch the first version on public mobile AR browser Layar but we expect that Junaio and Wikitude will follow. Next to the mobile AR channel TAB Worldmedia will open the first (255m2) experience and consumer research center for augmented reality media in the World. The pop-up store formula will open its doors on February 10th and will be the center for all digital activity in Citymall Almere.

Experience centre

‘The Augmented Media Experience’ is a temporary store formula that will be open for a period of 2 months. Consumers and companies will be able to get acquainted with spectacular new digital interactive media. From augmented reality on Android- and iPhones on public augmented reality browsers like Layar, Junaio and Wikitude to special augmented reality apps like Wordlens.

To complete The Augmented Media Experience we will be looking beyond augmented reality on mobile devices. Visitors will be able to enjoy AR on kiosk, digital mirrors, interactive floors, holographic store windows and more!

Consumer research

During the opening period ‘The Augmented Media Experience’ will not only serve as entertainment and information area for visitors of the shopping mall but even more as a consumer research centre. The primary goal of TAB Worldmedia, the company that developed the mobile augmented reality application for Citymall Almere, is to generate deep consumer insights on how visitors interact and react to new augmented media. The question how these innovative media will contribute to commercial sales will be researched on a continuous basis. For augmented media participants also will have the unique opportunity to do tailor-made consumer research for their product or service. Read the rest of this entry ?

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Google Goggles enters Advertising Image Recognition space

January 10, 2011

Just a few moments ago, Google announced the expected update for their image recognition playground app, called Goggles, for Android.

The new 1.3 version app now links existing print ads in major US newspapers and magazines back to August 2010 to not only their official campaign URL but also related web search results. This goes beyond the experiment announced back in November, when only a small range of print ads was Goggles-enabled and no web results were shown.

This is pretty significant as it shows how fast Google is able to move forward and claim a relatively new space where some highly specialized niche players were dominating the market. Services like Kooaba come to mind, which focuses on linking print media to online campaigns.

We are curious as always how this will evolve and if and when Google is going to extend this service internationally.

If you’re running Android go download Goggles from the Android Market and start experimenting.

A fair warning though if you love playing Sudoku, as this version of Goggles is a real spoiler of the game, see the video below and judge for yourself!

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Google about to launch next gen. augmented reality with Honeycomb 3.0?

January 9, 2011

Google’s next version of its Android platform — Honeycomb 3.0, not Gingerbread 2.3 (that’s so last week) — will feature a Google-built augmented reality application that outshines anything on the market today, according to Arab-language Android blog Ardroid. Citing a source who claims to have used the upcoming operating system, which was first publicly shown off by Android founder Andy Rubin on an unannounced Motorola tablet at last week’s D: Dive Into Mobile conference, the site claims that the alleged app will make Layar and friends look “weak and pathetic” in comparison.
Read the rest of this entry ?

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Finally safe driving with augmented reality navigation, Wikitude Drive.

December 27, 2010

Congratulations to Andy Gstoll, Andi Hauser and Martin Herdina for launching Wikitude Drive! As you probably know we are augmented reality fanatics so every new product or service that comes to market we have to see for ourselves! Well… it’s not a big secret that Wikitude has been working on Wikitude Drive and so we are very happy that they have launched it in the Android market. Now we just hope that Amsterdam is on their roadmap ;).

Wikitude drive is the worlds first fully functional mobile AR navigation system with global coverage (for Android 2.1 and above). It is a light weight turn-by-turn navigation system that uses Augmented Reality. Wikitude Drive launched in Austria, Germany and Switzerland!! All other countries, please stay tuned!

The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.

Wikitude Drive distinguishes itself from other navigation systems in two ways: First, due to the overlaying of the route onto the live video stream of the surroundings, the driver can easily recognize and follow the suggested route. Instead of looking at an abstract map you are looking at the real world. The navigation system leads the driver through unfamiliar territory in a natural, real and easy way.

Secondly, Wikitude Drive solves a key problem that all other navigation systems have. These systems require the driver to take his eyes off the road in order to look at the abstract navigation map. Just by looking at the map screen for one second when driving at 100 km/h (62 mph), the driver is actually “blind” for 28 meters (92 ft). Think about how much can happen in those precious meters. Since Wikitude Drive provides you with driving directions on top of the live video stream, you still see what is happening in front of you when looking at the display of your mobile AR navigation system.

In some driving conditions however, for example when driving in the dark, a traditional map is in fact advantageous. With just one tap on the cell phone’s touch screen, you can switch between the Augmented Reality view and the traditional 3D map-view. To give you additional navigational directions, voice commands are provided as well.

Navigational data comes from Navteq, a global supplier of mapping and routing information. A future version of Wikitude Drive will integrate with Wikitude World Browser to offer millions of Points of Interests to leverage the full power of the Internet and user generated content.

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The next big promise for mobile augmented reality by Safari.

December 21, 2010

This is what we’ve been waiting for… The first step towards a true mobile augmented reality browser is being taken by Safari. The Next Web just posted this revealing article about this little new feature of the new mobile Safari 4.2+. So thanks to TNW who published this article we get a sneak peak into the future!

Occipital, the company behind the grand app recently profiled by TNW, 360 Panorama, has discovered something new and exciting contained within the Safari Mobile Browser.

To use what Occipital’s discovered note that you’ll need an iPhone or iPod Touch with iOS 4.2 and gyroscope support to see the new mobile Safari magic.

What you’ll see is something, as far as our research can determine, which has never before been experienced in a mobile browser.

What is it exactly?

Occipital has uncovered a little known feature that only appeared with the release of Safari Mobile 4.2.  The feature involves using HTML and gyroscope support for panorama viewing right inside Safari Mobile 4.2+.  It’s an AR-like experience right through the built-in browser.

Super neat and here’s what you can do with the feature, now live, when you visit http://occip.it/pt3dmqna from Safari’s Mobile browser:

After you capture a panorama with the 360 Panorama app, one can upload the picture, getting the URL to view the experience in Safari Mobile.  In essence, the raw jpeg image files are hosted on either TwitPic or yFrog after a user uploads a panorama through 360 Panorama.

After launching the URL in Safari Mobile, one will see “Gyro ON” and simply by moving your phone in any direction, you can have a complete panoramic experience using the photo you’ve captured.  Moreover,  experiences can be viewed on TwitPic, or the location of the experience using Apple’s “Maps” app.


Absolutely incredible.

As for 360 Panorama, Vikas Reddy, Co-Founder of Occipital, provided us with the following stats on the app’s growth since its update:

  • “We’ve been the #1 App Store photography app in the US and 20+ other countries.”
  • “Will cross 20K panoramas UPLOADED (hundreds of thousands captured) this week despite only having Twitter integration.”
  • “On track to exceed 800K panorama views by the end of the month.”

Uncovering an amazing new Safari Mobile feature and incredible stats for a fantastic app, 360 Panorama.  Occipital is on the rise and you’ll definitely want to check out today’s latest release.