Posts Tagged ‘google’

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Google Goggles enters Advertising Image Recognition space

January 10, 2011

Just a few moments ago, Google announced the expected update for their image recognition playground app, called Goggles, for Android.

The new 1.3 version app now links existing print ads in major US newspapers and magazines back to August 2010 to not only their official campaign URL but also related web search results. This goes beyond the experiment announced back in November, when only a small range of print ads was Goggles-enabled and no web results were shown.

This is pretty significant as it shows how fast Google is able to move forward and claim a relatively new space where some highly specialized niche players were dominating the market. Services like Kooaba come to mind, which focuses on linking print media to online campaigns.

We are curious as always how this will evolve and if and when Google is going to extend this service internationally.

If you’re running Android go download Goggles from the Android Market and start experimenting.

A fair warning though if you love playing Sudoku, as this version of Goggles is a real spoiler of the game, see the video below and judge for yourself!

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Google about to launch next gen. augmented reality with Honeycomb 3.0?

January 9, 2011

Google’s next version of its Android platform — Honeycomb 3.0, not Gingerbread 2.3 (that’s so last week) — will feature a Google-built augmented reality application that outshines anything on the market today, according to Arab-language Android blog Ardroid. Citing a source who claims to have used the upcoming operating system, which was first publicly shown off by Android founder Andy Rubin on an unannounced Motorola tablet at last week’s D: Dive Into Mobile conference, the site claims that the alleged app will make Layar and friends look “weak and pathetic” in comparison.
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Take a virtual roadtrip with Google Streetview

November 14, 2010

Google Streetview is one of the best features that Google has been working on. The impact of this Free service on the development of the location based marketing industry is enormous. 

Offcourse when developing mobile augmented reality solutions and concepts we work a lot with Google services like streetview. For example: a cool additional feature of Tweeps Around 3D, on Layars mobile augmented reality browser, is the free usage of Google Navigation and Google Streetview. When using this feature you can get a realistic impression of the whereabouts of the Tweeps when they posted their geo-tagged messages to Twitter.

Today Google posted this awesome video of a group of people that uses Google Streetview to make a rouadtrip in the US. Enjoy and let your mind take a trip into what this can mean for creative concepts.