Posts Tagged ‘Layar’


Layar shows us augmented reality 2015 at the World Economic Forum.

January 26, 2011

Today Claire Boonstra (@Claireboo) cofounder of Layar was invited at the World Economic Forum. In a swift presentation she showed the Worlds’ leaders the impact of augmented reality on our lives in 2015. And yes… we we’re fortunate enough that the presentation was filmed and shared on You Tube.

The presentation starts out with Layar’s clear vision of everyday examples. Claire starts: “It’s 2015, You wake up in the morning, it’s a beautiful day in the Spring, you put on you’re augmented reality glasses and you walk outside…” Immediately the first future vision example is shown….tears of joy came to our eyes… she’s showing an example based on our MIMAQ project where we measure the NOx and CO levels with mobile sensors.

That is a mind blowing confirmation that we are definitely on the right track. Have a look at the rest of the presentation video below and let us know what you think.





Appeal to members of the WEF

We like to conclude with an appeal to all members of the World Economic Forum: stimulate local participation and make your efforts visible with Augmented Reality! Please contact us to learn more about the MIMAQ project and possibilities to visualize and monitor climate change and local pollution in real time.

Contact information: <>  or  <>





The Augmented Media Experience: “marketing insights for commercial use of Augmented Reality”.

January 16, 2011

February and March of this year, Citymall Almere in the Netherlands will be the center for augmented reality. We were fortunate to get the assignment to build an augmented reality channel for the Citymall as facility for all its retailers. We will launch the first version on public mobile AR browser Layar but we expect that Junaio and Wikitude will follow. Next to the mobile AR channel TAB Worldmedia will open the first (255m2) experience and consumer research center for augmented reality media in the World. The pop-up store formula will open its doors on February 10th and will be the center for all digital activity in Citymall Almere.

Experience centre

‘The Augmented Media Experience’ is a temporary store formula that will be open for a period of 2 months. Consumers and companies will be able to get acquainted with spectacular new digital interactive media. From augmented reality on Android- and iPhones on public augmented reality browsers like Layar, Junaio and Wikitude to special augmented reality apps like Wordlens.

To complete The Augmented Media Experience we will be looking beyond augmented reality on mobile devices. Visitors will be able to enjoy AR on kiosk, digital mirrors, interactive floors, holographic store windows and more!

Consumer research

During the opening period ‘The Augmented Media Experience’ will not only serve as entertainment and information area for visitors of the shopping mall but even more as a consumer research centre. The primary goal of TAB Worldmedia, the company that developed the mobile augmented reality application for Citymall Almere, is to generate deep consumer insights on how visitors interact and react to new augmented media. The question how these innovative media will contribute to commercial sales will be researched on a continuous basis. For augmented media participants also will have the unique opportunity to do tailor-made consumer research for their product or service. Read the rest of this entry ?


Sander Veenhof & Mark Skwarek pioneer augmented reality art at MoMA NYC

October 9, 2010

Update from Sander Veenhof:

Mark Skwarek and me deciding today that we will add the AR exhibition to the permanent collection of the MoMA so it can be viewed for an unlimited amount of time.


Our good friend Sander Veenhof launched yet another augmented reality masterpiece together with Mark Skwarek. After months of preparation Sander hast teamed up with Mark to launch a ‘virtual’ augmented reality show on the 9th of October 2010 at The Museum of Modern Art (MoMA) in New York. But, they don’t know about it yet. The infiltration is part of the Conflux Psychogeoraphy festival.

The virtual exhibition will occupy the space inside the MoMA building using Augmented Reality technology. The show will not be visible to regular visitors of the MoMA, but those who are using a mobile phone application called”Layar Augmented Reality browser” on their iPhone or Android smartphones, will see numerous additional works on each of the floors.

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Augmented Reality takes you to M.AR.S

September 19, 2010

Our good friend Sander Veenhof does it again. This incredible multi talent proves that augmented reality has no creative boundaries. After working with Sander on the first augmented reality flashmob in Amsterdam and Brazil, the virtual pianist in the IJ-kantine, the Stedelijk Museum art collection in augmented reality and the city shapes project for the e-culture fair in Dortmund he never stops to amaze us! And believe me when I tell you that we seen and done some stuff with mobile augmented reality that is unheard of.

Some time ago we sat down together with Sander when he told us about this great new idea he was working on. Launching an animated rocket to M.AR.S in augmented reality with real sound and today this creative idea has become reality.

Sander… again… mucho respect and keep em coming!

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MIMAQ: Visualizing air quality in augmented reality.

September 12, 2010

This weekend is very important for anyone who cares about our planet and the air that we breath. MIMAQ (short for: Mobile Individual Measurements of Air Quality) will run an advanced sensor tracking project in the city of Leiden. A team of people will ride their bicycles through the city of Leiden measuring the air quality in the city centre before and during the car free Sunday. The goal of this experiment is to find out what the effects are on the air quality when cars are present and when they are not.


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Augmented Reality Designpark 3D

September 4, 2010

Spectacular – The Heist – 3d Artsit: Martin Sen

Spectacular – The Heist – 3d Artsit: Martin Sen

TAB Worldmedia will turn the worlds’ major parks into Layar eye-candy. And with a good reason… we will offer anyone who is interested in augmented reality a layer experience that they will remember. The Designer-park 3D layar will primarily be a portfolio layer for artists that want to showcase their models to the Layar development community.

But it doesn’t stop there because “regular visitors” can feast their eyes on – and play around with – the fantastic models that the artist have to offer.

So you think you can model?

This is the perfect opportunity for you to show off your 3D modeling skills. Submit your work and we will place it in our “Designer Park 3D” layer, where anyone can see your work in the environment where it matters: Layar itself! People will be able to go outside and view your work in its “native” environment or bring the models to them if they’d rather stay
put. They can even “take” the models and position a copy at their front door to show their friends and colleagues.

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Video premier: Samsung Galaxy TAB field demo AW reader + TweepsAround on Layar

September 1, 2010

As you know we are ecstatic about the new ultimate Samsung Galaxy TAB that we wrote a piece about it a week ago. And now we got the worldpremier with this video of the Samsung Galaxy TAB in the wild! We managed to get our hands on the developers edition of the SG-TAB and it works fantastic. It’s like a huge Samsung Galaxy phone! Running Android 2.2 so we tested the TAB to see if our dreams would come through… and they did!

Ok… enough bla bla… have a look at the vid!

PS: We made this vid also for our friends at Android World, testing their amazingly cool Android Reader!

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Mysteryland 2010: the biggest dance event with augmented reality

August 27, 2010

So today we went over to Mysteryland to prepaire and test the Mysteryland layar. It’s mighty impressive what ID&T has done with the area. From what we’ve seen we can already say that this year will be the best EVER!!!! Never mind if there’s a little rain because once you’ve hit the Mysteryland grounds you’ll forget all about that! There is so much to see and do… it’s truely awesome… but unfortunately we can’t show you the pictures… sorry that’s what we agreed with ID&T.

What we CAN show you are the first snapshots of the Mysteryland Layar! Mysteryland will add a whole new dimension tomorrow. Using the Layar augmented reality browser, you will be able to explore the huge terrain through the camera of your Android- or iPhone and find out which of the 150 dj’s is performing on the 16 stages and what is the fastest way to get there. When zooming in on a stage you will be able to learn more about the dj that is on stage, what he is playing and get downloads via Dance Tunes. Read the rest of this entry ?


Premier for Lowlands: the Stedelijk Museum art collection in augmented reality.

August 19, 2010

This weekend, during the Lowlands music festival in the Netherlands, the Stedelijk Museum will lend digital versions from their world famous art collection to visitors with an Android- or iPhone. Hein Wils, project leader ARtours at Stedelijk Museum, calls it “Borrowing real art in augmented reality”. At a special desk visitors of the festival will be able to choose one of the 175 famous art works by artists like Picasso, Karel Appel, Andy Warhol and Gilbert & George.

Using their Layar augmented reality browser, visitors will be able to place their art piece anywhere on the festival terrain. Other visitors will be able to view the art pieces from their new temporary owner through the Layar browser on their smartphones.

The Lowlands festival will take place on August 20, 21 and 22.

Very nice article in the Lowlands daily newspaper today!


Follow the Rabo cyclists in the Tour De France in augmented reality.

July 10, 2010

10201 screen shot 2010 07 08 at 3 56 57 pm original view real content of the Rabo cyclists in the Tour De France in augmented reality

We introduced the Moby augmented reality Layar a couple of days ago and now we already have the first commercial brand working with the new concept. And what a brand it is… Rabosport! The Branded Rabosport Now Layar lets you explore the content around you in augmented  reality. Showing you the latest photo and video Mobypicture postings and Twitter updates of the Rabosport Cycling teams and those of the Press and all Fans, nearest to you. The Layer shows all the location tagged content of the realtime platform Rabosport Now, developed by Mobypicture.

Fans can post content to the Layer by adding #raboploeg to their regular Mobypicture and Twitter postings using any of the over 750 different Mobypicture enabled applications and services.

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