Posts Tagged ‘Marketing’


Recon Instruments brings mobile augmented reality goggles to the slopes.

November 10, 2010

Introducing  Transcend, Recon Instruments’ collaboration with Colorado’s Zeal Optics. Transcend is the world’s first GPS-enabled goggles with a head-mounted display system.

Minimum interaction is required during use, sleek graphics and smart optics are completely unobtrusive for front and peripheral vision making it the ultimate solution for use in fast-paced environments.

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Mobile augmented reality: the birth of the most powerful personal media and marketing tool.

September 26, 2010

“Mobile augmented reality will be the most powerful marketing tool of the near future.” Remco Vroom of TAB Worldmedia stated at the DMEXCO fair in Cologne (Germany). “That’s a bold statement in this audience” the moderator said… “please explain…”

Mobile augmented reality as we know it now is still very young, although technically and marketing wise it is emerging at light speed. The beauty of this fantastic new marketing medium is that everyone believes in it’s potential. Mobile augmented reality apps. are evolving rapidly and are creating more opportunities for consumers and businesses to enjoy the augmented reality experience. Handset manufacturers are working with the AR apps. to get them pre-installed on their phones and promoting them in their million dollar advertising campaigns. This year alone over 60 new phone models running the Android o.s. are diploid into the market. And very important: International innovative brands are starting to get acquainted with this new marketing medium / marketing tool. The audience agreed and showed in an interactive voting session that only 7% thinks it’s a hype.


MIMAQ: Visualizing air quality in augmented reality.

September 12, 2010

This weekend is very important for anyone who cares about our planet and the air that we breath. MIMAQ (short for: Mobile Individual Measurements of Air Quality) will run an advanced sensor tracking project in the city of Leiden. A team of people will ride their bicycles through the city of Leiden measuring the air quality in the city centre before and during the car free Sunday. The goal of this experiment is to find out what the effects are on the air quality when cars are present and when they are not.


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The Museum of Modern Art app puts information at visitors’ fingertips.

September 10, 2010

The next time you’re about to visit a museum, do yourself a favor and drop in on your favorite app store first. Although this article is not about augmented reality we believe that museum guides of this magnitude are a great development for the mobile industry. We are already working on indoor museum features right now so it’s just a matter of time before we will bring these concepts to your local museum. Just imagine transporting yourself to the atelier of Picasso or Mondriaan when looking at one of their sketches and paintings. We already did a great AR project with Stedelijk Museum ARTours. Have a look at the blogpost over here.

The Museum of Modern Art app puts information at visitors’ fingertips. The American Museum of Natural History app points the way to an attraction.

Most institutions have not yet created a mobile app, but as a group, museums are headed in that direction. In the last few months, free apps were released by the Museum of Modern Art and the American Museum of Natural History, in New York; the Los Angeles Museum of the Holocaust; and the San Francisco Museum of Modern Art (which also has an Android app).

I recently tested the newest museum apps for New York. While they take distinctly different approaches, they demonstrate the vast potential for technology to help people make the most of a museum visit.

They can also point to a restroom in a hurry.

The Museum of Natural History Explorer, which arrived in July, features a navigation system that, while flawed, helps users find exhibits and museum facilities more easily than with a printed map.

While visiting the museum with my wife and two children, for instance, we knew we couldn’t tackle the entire building in a few hours, so we opened the Tours section of the app and chose the Highlights Tour from among the four itineraries listed. (We could have also found specific exhibits in a nicely arranged directory.)

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Announcement: TAB Worldmedia primary sponsor of NIMA Awards 2010

July 26, 2010

Amsterdam, July 27th. Augmented reality agency TAB Worldmedia announces its official partnership with NIMA (Dutch Institute for Marketing) and its position as primary sponsor of the NIMA Marketing Awards 2010.

Remco Vroom and Johannes la Poutre, founders of TAB Worldmedia state: “We are very proud to announce this official partnership with NIMA just 6 months after we started TAB Worldmedia. The partnership means a lot for us and for the emerging industry of mobile augmented reality and other location bases services. We want to stimulate innovation in the Dutch marketing scene and we hope to make a substantial contribution through this partnership. Our position as primary sponsor of NIMA Awards 2010 is one of the many things we want to do with NIMA.”

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Follow the Rabo cyclists in the Tour De France in augmented reality.

July 10, 2010

10201 screen shot 2010 07 08 at 3 56 57 pm original view real content of the Rabo cyclists in the Tour De France in augmented reality

We introduced the Moby augmented reality Layar a couple of days ago and now we already have the first commercial brand working with the new concept. And what a brand it is… Rabosport! The Branded Rabosport Now Layar lets you explore the content around you in augmented  reality. Showing you the latest photo and video Mobypicture postings and Twitter updates of the Rabosport Cycling teams and those of the Press and all Fans, nearest to you. The Layer shows all the location tagged content of the realtime platform Rabosport Now, developed by Mobypicture.

Fans can post content to the Layer by adding #raboploeg to their regular Mobypicture and Twitter postings using any of the over 750 different Mobypicture enabled applications and services.

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Welcome to the fantastic world of Mobypicture’s augmented reality!

July 5, 2010

People all around the world share their adventures using Mobypicture to all their social networks. From their mobile phone they easily upload photos, video and audio to their friends on networks like Twitter, Facebook, Flickr, their blog and numerous other social sites and services.

The Moby Layer lets you explore the latest picture and video postings of other Moby users nearest to you. You can view the content through the mobile phones’ camera in Augmented Reality, or on a map and there is a List view. Clicking the content gives you more info (comments etc.) and options; the routing how to get to the spot where the picture was taken and a link to the content on the Mobypicture website, where the user can get more info and leave a comment themselves.

How can businesses benefit from these possibilities?
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The first Augmented Reality Flashmob in the world. (SATURDAY 24th April)

April 23, 2010

Imagine the Dam Square in Amsterdam filled with statues and odd characters and only you can see them trough the camera of Android- and iPhone. Saturday the 24th of April this is going to be the case.  At exactly 14.00 hours the National Monument on the Dam Square will be surrounded with digital 3D statues that can be viewed in Augmented Reality with the Layar app. The rumour is that even the iconic Beatles will be there crossing the street like in the famous picture on the Abbey road.

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