Posts Tagged ‘mobile’


Major trend for 2012: Point and Know

December 13, 2011

EFFIE - AR-poster - case by TAB Worldmedia2012 will be about instant visual information gratification. That is what researchers from Trendwatching are predicting. And what we are talking about on this blog.

While the article focuses on the ubiquity of QR codes for instant product discovery we take this still a step further, as we predict that 2012 will see an entire new class of Augmented Reality applications, integrated in existing native Apps, focusing on instant visual object recognition and enhancement.

We are seeing a few examples of these apps emerging right now, mostly for vertical markets like enhanced printed magazines (including advertising) or TV shows. In the generic space, Google Goggles is going in a much more visual driven direction, making smart use of the increasing capabilities of current mobile devices.

The relevance of this trend lies in the fact that common people will get acquainted with the idea that they can reveal extra information, entertainment, anything by just looking at an image through their phones. This also means that they will come to expect that every product – beginning with the major brands – will tell something about itself through visual recognition powered by Augmented Reality.

No longer is this feature an exclusive experience for geeks and avant-garde users, who are willing to take a side step and dive into technical steps to get extra info. Scanning a QR code is still such an activity which can be cut out of the process using visual recognition and virtual object superposition.

This also means that the whole process from seeing an image or object and getting more information about it stays entirely in the realm of the right hemisphere of the brain, without requiring a side step to the analytical activities which reside in the left hemisphere of the brain.

In other words: don’t make me think, skip to the results straight away. Augmented Reality applications deliver on this promise.

Read all about trend Point  & Know at


Recon Instruments brings mobile augmented reality goggles to the slopes.

November 10, 2010

Introducing  Transcend, Recon Instruments’ collaboration with Colorado’s Zeal Optics. Transcend is the world’s first GPS-enabled goggles with a head-mounted display system.

Minimum interaction is required during use, sleek graphics and smart optics are completely unobtrusive for front and peripheral vision making it the ultimate solution for use in fast-paced environments.

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Mobile augmented reality: the birth of the most powerful personal media and marketing tool.

September 26, 2010

“Mobile augmented reality will be the most powerful marketing tool of the near future.” Remco Vroom of TAB Worldmedia stated at the DMEXCO fair in Cologne (Germany). “That’s a bold statement in this audience” the moderator said… “please explain…”

Mobile augmented reality as we know it now is still very young, although technically and marketing wise it is emerging at light speed. The beauty of this fantastic new marketing medium is that everyone believes in it’s potential. Mobile augmented reality apps. are evolving rapidly and are creating more opportunities for consumers and businesses to enjoy the augmented reality experience. Handset manufacturers are working with the AR apps. to get them pre-installed on their phones and promoting them in their million dollar advertising campaigns. This year alone over 60 new phone models running the Android o.s. are diploid into the market. And very important: International innovative brands are starting to get acquainted with this new marketing medium / marketing tool. The audience agreed and showed in an interactive voting session that only 7% thinks it’s a hype.


MIMAQ: Visualizing air quality in augmented reality.

September 12, 2010

This weekend is very important for anyone who cares about our planet and the air that we breath. MIMAQ (short for: Mobile Individual Measurements of Air Quality) will run an advanced sensor tracking project in the city of Leiden. A team of people will ride their bicycles through the city of Leiden measuring the air quality in the city centre before and during the car free Sunday. The goal of this experiment is to find out what the effects are on the air quality when cars are present and when they are not.


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The Museum of Modern Art app puts information at visitors’ fingertips.

September 10, 2010

The next time you’re about to visit a museum, do yourself a favor and drop in on your favorite app store first. Although this article is not about augmented reality we believe that museum guides of this magnitude are a great development for the mobile industry. We are already working on indoor museum features right now so it’s just a matter of time before we will bring these concepts to your local museum. Just imagine transporting yourself to the atelier of Picasso or Mondriaan when looking at one of their sketches and paintings. We already did a great AR project with Stedelijk Museum ARTours. Have a look at the blogpost over here.

The Museum of Modern Art app puts information at visitors’ fingertips. The American Museum of Natural History app points the way to an attraction.

Most institutions have not yet created a mobile app, but as a group, museums are headed in that direction. In the last few months, free apps were released by the Museum of Modern Art and the American Museum of Natural History, in New York; the Los Angeles Museum of the Holocaust; and the San Francisco Museum of Modern Art (which also has an Android app).

I recently tested the newest museum apps for New York. While they take distinctly different approaches, they demonstrate the vast potential for technology to help people make the most of a museum visit.

They can also point to a restroom in a hurry.

The Museum of Natural History Explorer, which arrived in July, features a navigation system that, while flawed, helps users find exhibits and museum facilities more easily than with a printed map.

While visiting the museum with my wife and two children, for instance, we knew we couldn’t tackle the entire building in a few hours, so we opened the Tours section of the app and chose the Highlights Tour from among the four itineraries listed. (We could have also found specific exhibits in a nicely arranged directory.)

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Why ‘mobile augmented reality’ will be a huge industry!

July 6, 2010

I was reviewing my list of TED talks and I came across this talk from David Sivers on “How to start a movement”. With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)

I guess this is what all of us who are working in mobile augmented reality feel like. And also why we all know that mobile augmented reality is will be a huge industry. I am curious to hear your thoughts on this TED talk!


Welcome to the fantastic world of Mobypicture’s augmented reality!

July 5, 2010

People all around the world share their adventures using Mobypicture to all their social networks. From their mobile phone they easily upload photos, video and audio to their friends on networks like Twitter, Facebook, Flickr, their blog and numerous other social sites and services.

The Moby Layer lets you explore the latest picture and video postings of other Moby users nearest to you. You can view the content through the mobile phones’ camera in Augmented Reality, or on a map and there is a List view. Clicking the content gives you more info (comments etc.) and options; the routing how to get to the spot where the picture was taken and a link to the content on the Mobypicture website, where the user can get more info and leave a comment themselves.

How can businesses benefit from these possibilities?
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The Rolling Stones have plunged into augmented reality.

June 26, 2010

This is awesome! The Rolling Stones have plunged into augmented reality, waking up the music industry to this new way of interacting with fans. Stones fans will able to fly-post their streets, homes or offices with virtual interactive posters of the rock icons. And if that isn’t enough… this augmented reality experience is also pioneering in the field of social media by making an integrated crossover to Facebook!

Here’s how it works

The app is the first of its kind in the world and was built by Howard Ogden of Augment Reality in conjunction with Polydor Records to celebrate the succe­­ss of the recently re-released Stones’ masterpiece Exile on Main St.

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Shocking statements by so called industry leaders on mobile Augmented Reality.

June 21, 2010

Just got hold of a new digital bulletin on augmented reality with some really shocking quotes from CEO’s, strategy directors of international companies that think AR is a fad. I was just amazed to hear the managing partner digital of Leo Brunett say things like “ is a great platform for information, other then that I personally am not pushing it and think its a bit of a crock.” Tim O’Neill, MD of Reactive thinks it will run out of steam. Simon Baker, CEO of classified Ad ventures thinks its gimmicky and not something that you would use everyday.

Luckily Wendy Hogan, VP and MD of CBS interactive can’t see how it’s a Fad and Joe Talcott, Group director of marketing – News Limited states “It will be big, it will be commercial and it will be profitable.” And hurray for Peter Williams – CEO Delloite Digital and David Burden – Group CEO Webfirm Group, for their final words in the bulletin by saying it has potential because they see commercial possibilities.

Future talk

Offcourse these are all primary responses to what most mobile AR apps. currently offer. They are stand alone apps with limited imaginative experience and informational content. Time for “Welcome to the Future” to add some vision to this story. Did you for example know that augmented reality browsing is the new form of browsing for the near future? I will explain why: A.R. browsing will not just be available on a stand alone AR browser designed for just one piece of information or gimmic but integrated in the way you use your phone for browsing.

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