Posts Tagged ‘tabworldmedia’

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Follow the Rabo cyclists in the Tour De France in augmented reality.

July 10, 2010

10201 screen shot 2010 07 08 at 3 56 57 pm original view real content of the Rabo cyclists in the Tour De France in augmented reality

We introduced the Moby augmented reality Layar a couple of days ago and now we already have the first commercial brand working with the new concept. And what a brand it is… Rabosport! The Branded Rabosport Now Layar lets you explore the content around you in augmented  reality. Showing you the latest photo and video Mobypicture postings and Twitter updates of the Rabosport Cycling teams and those of the Press and all Fans, nearest to you. The Layer shows all the location tagged content of the realtime platform Rabosport Now, developed by Mobypicture.

Fans can post content to the Layer by adding #raboploeg to their regular Mobypicture and Twitter postings using any of the over 750 different Mobypicture enabled applications and services.

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