Posts Tagged ‘TEDX’

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TEDx goes Layar augmented reality with TEDxPortraits

November 30, 2010

A couple of weeks ago we at TAB Worldmedia met this incredible creative group of people that were working on a concept called TEDxPortraits. The title of the concept alone immediately grabbed our attention. One evening we made an appointment with them to meetup at Canvas in Amsterdam to talk about their ideas. There we were introduced to @vijfke @supertaboo @ikbendAF.

TEDxPortriats is a new collaborative initiative of the three of us, @ikbendAF told us. “The concept of TEDx Ideas worth spreading immediately triggered us to come up with TEDxPortraits. We will be using this incredible camera that we got sponsored by Polaroid to make beautiful analogue sepia style pictures of keynote speakers and thought leaders. We will ask them to write their “ideas worth spreading” on the Polaroid picture. We will publish these pictures in a printed book and online version for people to see.”

As you can imagine we were totally inspired by this concept because we  believe that this is exactly the kind of storytelling idea that needs to be brought to a mobile augmented reality concept. After an inspiring talk we decided to bring the digitized Polaroids portraits to Layar so everybody that has Layar installed on their phone can view these inspiring thoughts in augmented reality.

The TEDxPortraits Layar is sposored by TABWorldmedia


 

 

 

 

 

 

 

 

 

 

 

How it works:

  1. Install Layar on your Android-, or iPhone 3Gs/4.
  2. Open the Layar augmented reality browser
  3. Go to search & type: TEDx
  4. Open the TEDxPortraits layer & enjoy!

Open the Layar directly with this mobile link:

http://m.layar.com/open/tedxportraits

Or use this QR-code




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MIMAQ: Visualizing air quality in augmented reality.

September 12, 2010

This weekend is very important for anyone who cares about our planet and the air that we breath. MIMAQ (short for: Mobile Individual Measurements of Air Quality) will run an advanced sensor tracking project in the city of Leiden. A team of people will ride their bicycles through the city of Leiden measuring the air quality in the city centre before and during the car free Sunday. The goal of this experiment is to find out what the effects are on the air quality when cars are present and when they are not.

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Why ‘mobile augmented reality’ will be a huge industry!

July 6, 2010

I was reviewing my list of TED talks and I came across this talk from David Sivers on “How to start a movement”. With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)

I guess this is what all of us who are working in mobile augmented reality feel like. And also why we all know that mobile augmented reality is will be a huge industry. I am curious to hear your thoughts on this TED talk!