Meeting Remco Vroom, TABWORLD

Another rapidly rising trend I learnt more about at Cannes is Augmented Reality, or AR as techies often calls it.For example, at the Lions, they had a second-screen app that added an AR tour to the Cannes Lions Press Exhibition. By scanning the ads on display, visitors could augment the ads and hear what the creative directors had to say about their work. Cool and functional.

via Meeting Remco Vroom, TABWORLD.

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