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Vodafone’s first mobile Augmented Reality experience for VNZMA.

October 9, 2011

Great signal from Vodafone… they’ve launched an app using augmented reality. Judging from this video they’re using sound and image recognition to trigger AR content. I must admit that it’s not quite what I would have in mind for Vodafone but it is of course fantastic that they are using it at such a large campaign scale.

So 5 Stars for Vodafone!

Download the VNZMA 2011 app and bring your phone to life with some clever augmented reality. Plus see whos nominated for the awards, vote for the Vodafone People’s Choice Award and heaps more.

Check it out here http://play.vodafone.co.nz/music/vnzma/app

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One comment

  1. Nice one! congratulations.



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